Accuracy of UK Election Opinion Polls
Posted on 25 July 2010
The BBC's Political Research Unit has done an analysis of the of recent 2010 UK election opinion polls to find out just how accurate they were. The assessment looked into the election results of a number of polling companies, including ICM Guardian, ComRes, MORI, Angus Reid, Harris, Populus and YouGov.
According to the analysis, none of the polling companies came anywhere near to predicting the outcome of the election. This was in stark contract to the 2005 election where NOP, the polling company, correctly predicted the outcome for all three major parties. It seems that the core reason for the 2010 errors was due to the underestimation of the Lib Dems, who ended up coming up with extraordinary results. Nevertheless, it was suggested that the televised debates apparently shaped the whole election outcome.
No responses yet. You could be the first!